Selected Works
Coach
Senior Art Director for Coach's digital initiatives in the United States.
Role: Art Direction and Design
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Nike Shop By Outfit
Using Nike’s latest product range to inspire girls to train; this site experience allows you to see the clothes in action, then shop them.
Role: Art Direction and Design
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Nike Women Be Transformed
Be Transformed. A rally cry to girls in Asia to be
empowered to change their lives through sport. The
campaign theme was spread through digital, out of
home, print, and mobile. Most notably a set of 6 TV
spots were created showcasing real althletes and
their transformation into animated superheroes of
sport.
Role: Art Direction and Design
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Nike Women Be Transformed Product Section
To highlight the new technology of the Sister One sneaker, which heralded
the arrival of DiamondFLX technology, this browsing experience was designed to communicate the metaphor of browsing
for new directions, the way its multi-directional sole was designed to do. We wanted the girls to feel at ease, comfortable and inspired.
Role: Art Direction and Design
Muir Glen
In rebranding General Mills' organic canned tomato line, Muir Glen, we compared Muir Glen tomatoes to a widely revered
crop: wine grapes. Only the best grapes end up in fine wine, and only the most exceptional tomatoes are in
Muir Glen cans. Our Vineyard’s Finest represented this new positioning with copy and brand imagery, on the
website and across all communications
For 2009 we took the campaign one step further, documenting Our Vineyard's Finest through video vignettes that we spread on Facebook.
View the campaign here: Great Lengths Awards Site
Role: Art Direction and Design
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Target Lists
Branding and positioning for Target Lists, taking Target's listings to the next level for all audiences with added features.
Role: Art Direction and Design
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Target Consumer Electronics In-Store Kiosk
A self-guided experience with a balance of education and advice to suit customers in various
stages of the purchase cycle, and with varying levels of comfort with technology. We facilitated learning
through the exploration of features, and provided recommendations after leading guests through a short
series of questions about their needs.
Role : Art Direction and Design
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Eternal Style
This project consists of an RFiD tracking system, a database, and an interface. as clothing is worn, the
RFiD system records it, the database stores it, and the interface visualizes it. ultimately a user can track
their own visual sartorial story over time. The system will allow users to view the data in an environment
where new relationships between wearer, object and wardrobe will exposed. Download the thesis documentation here.
Parson's MFADT Thesis Exhibition 2005
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