As Creative Director for Material World one of my first tasks was to update the brand. In order to do that, we started from the beginning. What were the core values?
Looking at the founders intentions, the business space and customer interviews, Acceptance, Authenticity, Sustainability, Reinvention and Boldness floated to the top.
This work lead us to our tagline: Never Stop Evolving, and that was just the beginning.
As digital lead at Michael Kors I worked on a variety of projects, from content creation to strategy, product design to organizational change management. Dive deeper on a few highlights below.
Built out an in-house product design team to handle all digital touchpoints in the Kors ecosystem.
Michael's editorial content hub got a refresh as well. We mapped out a strategy to keep our users informed and entertained, and shopping.
Michael's Collection line needed its own digital presence telling his styling stories and finding a way to best express his vision to this customer.
Challenged to create a campaign to inspire women in Asia to see sport as a tool for empowerment, my team and I concepted a series where female athletes were transformed into superheroes of sport.